TRADE SHOW STRATEGY
Event credit to Dayla Arabella Inc.
MARKLEY DATA CENTER SUMMIT
CHALLENGE: Host an industry trade show, summit, and dinner and make sure the client’s brand is at the forefront of attendees’ minds. Bring the sophistication of the client’s office environment and the color pallet of the brand into the program.
SOLUTION: Host the program at the Markley office. Where do you fit it? In the adjacent warehouse space. If you build it, they will come! Guest entered through the sleek lobby of the office and continued into the warehouse. Branding started from the carpet up, as the Markley brand was evident throughout the space. Every touch reflected the company, the culture, and the brand, and the raw space was transformed into a setting where Markley was happy to host clients and vendors in their actual office.
This Trade Show was awarded the 2013 Biz Bash Event Style Awards for Best Trade Show
̌ Please scroll down to see this trade show and dinner branding
