18 YEARS OF BUILDING A BRAND
As a founder, partner and creative director of Corinthian Events, I handled all strategy, branding, marketing, advertising, and social media for the company from the inception in 2000. I built the brand through traditional marketing, but also out of the box unique marketing experiences. I started with a modest marketing budget in the early years, using grassroots tactics and grew the marketing efforts as the company grew and the budget allowed. In conjunction with two partners and an amazing team, I took the company from $0 to $10 million dollars+ in annual revenue.
Over the years, I developed a strong recognizable brand in the event industry and beyond positioning the company as the premier planner in Boston and New England.
The brand identity communicated this professional top-tier planner and leader in the industry yet also an approachable, fun and honest partner. I have produced print pieces, digital and experiences that communicate both sides of the brand, creating a complete package. Below you will see samples of this.
̌ Please scroll down for visuals
