BRAND IMMERSION

Event & Production credit to Corinthian Events.

GILLETTE “CHOOSE TO SMOOTH” CAMPAIGN

CHALLENGE: Create a brand immersion experience for 30 female columnists introducing the Gillette Venus Razor at the Gillette facility during a full day product demonstration and education session. 

SOLUTION: From walking into the lobby, factory tours, conference room presentations through lunch, each touchpoint was all about the Gillette Venus Razor and “Choose to Smooth” campaign. The day ended with a great interactive experience, highlighting the brand.

This Experience was awarded the 2017 ADME Winner for Excellence in Event Design & Decor

  ̌ Please scroll down to see how the day unfolded from start to finish.

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Branding began at check-in with custom badges and embroidered lab coats.

Lab Coats

Three Gillette Venus Razors being featured

The office lobby was transformed for arrival

Lattes with logos were served. (Yes it’s edible!)

Custom signage was positioned throughout the facility.

A once drab conference room became all about the Gillette Venus Razor

No detail was too small. Product color accented the lunch with pink cushions, orange stemmed glassware and the patented Venus Swirl roller became the napkin ring.

An overhead photo op finished out the day. Guests took photos in a pool filled with Venus Swirls and could instantly download and share on social media. Some guests jumped in solo…

… While others made it a group shot, for a fun end to the day.